![]() To qualify, you have to send the company an official copy of the child’s birth certificate. The first 10 babies to legally have their children named using the Killer Baby Namer receive an 18 year supply of Liquid Death. If a user types in their name, gender, and the baby’s desired occupation, the site will spit out a name recommendation (mine was Orlock Gutspill Sotraidis), complete with a generated sonogram. ![]() Killer Baby Namer: Another promotional page, this is a section of the site dedicated to generating a name for your baby that will give it ‘the edge they need to succeed’. This includes a number of celebrity promotional videos, including Steve-O getting a Liquid Death tattoo using water, drawing Tony Hawk’s blood to make a skateboard incorporating it, a full-length horror film directed by Will Carsola, and a ‘death to plastic’ commercial featuring eco-conscious demons from the underworld. Timewaster 5000: This is a portal on the company website that consists of a collection of ironic and edgy videos made mostly for airing on alternative television platforms like Adult Swim. Customers are asked to connect their web3 wallet to verify they own a MHDC NFT, and proceed through the shopping experience as normal. If you own an MHDC NFT, you have exclusive access to MHDC themed merchandise. Update in July: MHDC merchandise is live in the LD online store. Skulls are not part of the company’s web3 endeavors. Skulls can be traded in for free shirts, hats, koozies, water, and more. ![]() ‘Skulls’ are collected after every purchase by scanning a receipt after purchasing Liquid Death. ![]() Lastly, if one wishes to join the LDCC without signing over their soul to Liquid Death for all of eternity, a membership can be purchased with cash for 125,000 dollars. All of the merchandise is consistent with the brand’s alternative culture focus. The brand’s shirts and hats are very popular, and frequently sell out. Additionally, the company partners with SJC Custom Drums and sells a ‘Beat to Death Snare’ drum, as well as an ‘Icy Death’ mini fridge. For $6,200, customers can purchase and have delivered ‘The Death Dispenser’, a custom-tailored canned water dispenser made for home or business use. Although you can go onto the site and purchase their canned water, what sets the site apart is the obscure merchandise the company also offers. The Liquid Death Shop (web2): The online store for LD is creative and unconventional. LDCC is as of yet not associated with the company’s NFT ventures. Once your soul is signed over, you are granted access to their exclusive Club-Only merchandise, early access to merchandise, invites to private shows and events, and soon-to-be announced goodies. To join the club, a customer must ‘sell’ their soul by signing a fake contract with Liquid Death. The Liquid Death Country Club (web2): LDCC is a customer loyalty program, presented in an ironic fashion on their website. Eco-activism, environmental sustainability, and promoting alternative culture are three themes consistent with Liquid Death’s style and storytelling. Subverting the notions of marketing and creating an ironic and anti-corporatism brand is what has set Liquid Death apart from its competitors. Liquid Death has an active web3 presence, and the brand has differentiated itself from other traditional bottled water companies with its creative and unconventional marketing.
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